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Structure your content so ChatGPT, Perplexity, and Google AI Overviews cite your business when customers ask AI for a recommendation.

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Build your brand’s presence across generative AI platforms — so when buyers ask AI who to hire or what to buy, your business is in the answer.

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Plan, launch, and manage Paid Ad Campaigns on ChatGPT and AI search engines, so your business shows up as the recommended solution the moment customers ask AI for help.

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Local SEO for Service-Area Businesses

Improve your GBP visibility in Google Map Pack for Plumbers, Roofers, HVAC,  Electricians, Dentists, Lawyers, and other local service businesses.

Online Reputation & GBP Optimization

Build and protect your 5-star reputation while we optimize your Google Business Profile to rank in the local map pack. Automated review requests, response management, and profile optimization that grow trust and local visibility.

Meta & Google Ads Campaign Management

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IT Consultancy & Remote Tech Talent

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WordPress developers for custom theme builds, plugin development, WooCommerce stores, and performance optimization — ready to deploy this week.

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HTML to WordPress Website Rebuild Case Study — CNP Security | Tony Web Studio
Security ServicesWordPressWebsite Rebuild

From Figma to a Custom WordPress Platform: A Website Rebuild for CNP Security

CNP Security had years of trusted service behind them — but their website hadn't kept pace. It was an old-fashioned, hand-coded static HTML site: hard to update, not mobile-friendly, and largely invisible in search. Tony Web Studio rebuilt it as a custom WordPress platform the team can manage themselves.

Client
CNP Security
Industry
Security Services
Location
Australia
Engagement
Website Redesign
CMS
Team now manages content with no developer
100%
Fully responsive across all devices
SEO
Rebuilt on a search-ready foundation
Custom
Bespoke theme, not a generic template
Overview

Matching the website to the reputation

CNP Security is an established Australian security services provider, delivering professional on-site guards, event and public-space security, and front-desk personnel. With a strong reputation built over years, the company needed a digital presence that reflected the quality of its service. Tony Web Studio rebuilt the site from the ground up as a custom WordPress platform — easy to manage, fully responsive, and engineered for SEO.

In short: We migrated CNP Security's old static HTML site to a custom WordPress platform with a bespoke Figma Design, full mobile responsiveness, and built-in technical SEO — giving the team a site they can update themselves that finally matches their real-world reputation.
The Problem

An old static HTML site holding the business back

The original site was built in static HTML — an approach that had become a real constraint on the business, creating four compounding problems.

🛠️

Impossible to update without a developer

Every change required editing raw HTML. The team couldn't manage their own content, making the site stale and creating a bottleneck for even minor updates.

📱

Not mobile-responsive

The site wasn't built for modern devices. With most users browsing on phones, a non-responsive layout meant a poor experience for the majority of visitors.

🔎

Poor search visibility

The static build lacked the technical SEO foundations search engines reward — clean structure, optimised metadata, fast performance, and crawlable content.

🎨

Dated design that undersold the brand

The old-fashioned look didn't reflect the professionalism and trust CNP Security delivers in the field — a credibility gap for a security firm.

The Solution

A custom WordPress platform the team can run themselves

Tony Web Studio rebuilt the website as a fully custom WordPress platform, preserving the brand's content and credibility while solving every limitation of the static build. Explore the work by area.

  • HTML-to-WordPress migration — existing content carefully migrated into WordPress so nothing of value was lost.
  • Easy content management — the team updates services, news, and testimonials through WordPress — no developer, no code.
  • URL preservation — existing URLs preserved or properly redirected to protect search equity.
  • Content ownership — the website became an asset the business controls rather than a dependency.
  • Intuitive dashboard — day-to-day edits handled through a clean, familiar admin.
  • Future-ready structure — SEO-ready architecture for ongoing content and growth.
How It Was Built

WordPress flexibility plus custom development

The rebuild paired the manageability of WordPress with custom development, so the client got both ease of use and a tailored result.

WordPress
The content management foundation, chosen so the client can manage their own content long-term without ongoing developer costs.
Custom Theme (PHP, HTML5, CSS3, JS)
A bespoke design and structure rather than an off-the-shelf template, giving the brand a unique look and a back end organised around its services.
Responsive Front End
A mobile-first layout that adapts fluidly to every screen, meeting the standard modern users and search engines both demand.
Technical SEO
Semantic markup, optimised metadata, performance tuning, clean URLs, and proper redirects from the old HTML pages.
Content Migration
The brand's existing material moved into the new platform cleanly, protecting both messaging and search history.
Performance Optimisation
Lightweight assets and tuning for fast load times across devices.
The Results

A modern site the business finally owns

CNP Security gained a modern, fully responsive website that performs across all devices — and, crucially, one the team can manage themselves without a developer. Rebuilt on a search-ready foundation with clean structure, optimised metadata, and proper redirects, the site went from search-invisible to search-ready, with a professional presence that finally matches the brand's real-world reputation.

Why It Matters

Turning an outdated website from a liability into an asset

Plenty of established businesses are held back by the website they launched years ago — static, unmanageable, invisible in search, and quietly costing them clients. CNP Security's rebuild shows how moving from old-fashioned HTML to a custom WordPress platform changes that: the business gains a site it can actually manage, customers get a fast and professional experience on any device, and search engines finally have a site they can rank. The technology caught up to the reputation.

FAQ

Common questions about moving from HTML to WordPress

Should I move my HTML website to WordPress?
If you can't update your site without a developer, it isn't mobile-friendly, or it ranks poorly, moving to WordPress is usually worth it. WordPress gives you a manageable CMS, responsive design, and a strong SEO foundation — as Tony Web Studio delivered for CNP Security.
Does migrating from HTML to WordPress hurt SEO?
Not when done correctly. Preserving URLs or setting proper redirects, migrating content cleanly, and building in technical SEO protects existing search equity and typically improves rankings over time.
How long does an HTML-to-WordPress rebuild take?
A focused rebuild with a custom theme, content migration, and SEO setup is typically completed in weeks, depending on site size and the number of pages and services involved.
Can my team manage a WordPress site without a developer?
Yes. That's a core reason to choose WordPress. After the build, day-to-day updates — services, news, testimonials, and content edits — are handled through the WordPress dashboard with no code required.
Does Tony Web Studio provide post-launch training?
Yes. Tony Web Studio provides a complimentary one-hour post-launch training session once your WordPress website is successfully completed and launched, so your team is confident managing and updating the site themselves.
Do you offer WordPress maintenance and support after launch?
Yes. Tony Web Studio offers ongoing WordPress maintenance and support, including plugin and theme updates, security monitoring, backups, and uptime checks — so your site stays fast, secure, and up to date long after launch.
How much does WordPress website maintenance cost?
WordPress maintenance is typically offered as an affordable monthly plan covering updates, security, backups, and support. Plans scale with the size and complexity of your site — the goal is predictable, low-cost upkeep that prevents expensive problems later. Tony Web Studio's website maintenance plan starts from as low as $15 per month.
Can I update my WordPress website myself after it's built?
Yes. Tony Web Studio builds WordPress sites on a clean, intuitive content management system and includes post-launch training, so you can add pages, edit content, post news, and update services yourself — no developer or code required.
What's included in a WordPress maintenance plan?
Depending on selected subscription / plan level, a typical WordPress maintenance plan from Tony Web Studio includes WordPress core, theme, and plugin updates; security monitoring and malware scanning; regular backups; uptime monitoring; and technical support — keeping your website secure, current, and reliable.
How do I keep my WordPress website secure?
Keeping a WordPress site secure means applying updates promptly, using strong access controls, running regular malware scans and backups, and monitoring uptime. Tony Web Studio handles all of this through managed maintenance so you don't have to manage security yourself. Get in touch and see how we can help you out.
What happens if my WordPress site goes down?
With a Tony Web Studio maintenance plan, uptime is monitored and backups are kept regularly, so if your site goes down it can be restored quickly with minimal disruption. Ongoing monitoring also helps catch and prevent issues before they take the site offline.

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